Inside ELPIS · Since 2007

Minimalist strategy delivering measurable growth.

We are a Dubai-born studio blending digital strategy, experience design, engineering, and lifecycle marketing to move organisations forward with clarity and velocity.

Principles powering every engagement

Led by Bassam Sethi

Portrait of Bassam Sethi, Chief Executive Officer of ELPIS
Bassam Sethi · Chief Executive Officer

Bassam Sethi · Chief Executive Officer

Bassam founded ELPIS to integrate marketing, product, and technology disciplines into a single clarity-first offer for ambitious UAE organisations. He leads every engagement with a focus on measurable impact, orchestrating multidisciplinary squads to deliver speed without sacrificing craft.

  • 20+ years guiding digital transformation across the GCC
  • Hands-on expertise in positioning, paid media, CRM, and cloud architecture
  • Advisor to leadership teams spanning finance, hospitality, healthcare, and emerging tech
Bassam Sethi Chief Executive Officer · ELPIS

Metrics that keep us accountable

17+ Years designing and scaling digital programmes
500+ Launches delivered across the GCC
40 Specialists spanning strategy, design, engineering, and growth

Growth stories delivered by our Dubai studio

Explore hospitality, sustainability, retail, and technology launches engineered across the UAE.

Hospitality 3.4× bookings in 90 days

Laguna SPA

Restricted-industry compliant wellness stack with campaign landing pages, CRM automations, and ad governance to scale package sales safely.

  • Dubai
  • Website + marketing
  • AED 5,000
Maritime Automated renewals

Ocean Guard

WordPress experience backed by a custom certificate management plugin so port authorities can download, review, and renew audits instantly.

  • Ajman
  • Website development
  • AED 5,000
Retail +58% repeat bookings

707 Gents Barber

React JS storefront with booking management, loyalty triggers, and CRM journeys ensuring premium services stay fully scheduled.

  • Sharjah
  • Website + web app
  • AED 15,000
Haircare retail 18% MoM order growth

Argyana

Headless commerce build for a premium hair-care line, featuring subscription journeys, UTM-driven funnels, and omnichannel fulfilment dashboards.

  • Dubai
  • Website + marketing
  • AED 22,000
Epoxy retail 1.2s LCP performance

7Design

Epoxy flooring storefront with product configurators, bilingual catalogue management, and wholesale checkout journeys for UAE contractors.

  • Dubai
  • Website development
  • AED 12,500
Falcon training Unified trainee CRM

Nahshaluh Falcon

Falconry training centre platform with cohort scheduling, multilingual knowledge base, and CRM integrations for student onboarding.

  • Abu Dhabi
  • Website development
  • AED 9,800
Construction +36% qualified tenders

Dar Al Faraana

Investor-grade portal with bilingual web application modules, analytics dashboards, and lead-scoring automations for tender pursuit.

  • Dubai
  • Website + web app
  • AED 32,000
Interior decor End-to-end hosting ops

LIM Decor

Managed WordPress presence with bespoke catalogue, high-resolution imagery optimisation, and hosting governance across UAE data centres.

  • Dubai
  • Website + hosting
  • AED 14,200
Wellness Always-on marketing ops

Signature SPA

End-to-end marketing ecosystem with conversion-focused web experience, paid media funnels, and spa membership CRM automation.

  • Dubai
  • Website + marketing
  • AED 18,600
Beauty Localized salon journeys

Lindo Mar Beauty Salon

Responsive salon website with service catalogues, bilingual booking flows, and analytics dashboards for campaign measurement.

  • Dubai
  • Website development
  • AED 11,000
Salon Managed hosting SLA

Laguna Salon

High-speed salon site with headless CMS, lead tracking, and managed hosting stack across regional edge nodes.

  • Dubai
  • Website + hosting
  • AED 16,400
Healthcare AED 8K ads orchestration

Dr. Eman Kalloub

Medical brand website with landing pages, HIPAA-aware lead capture, and Google Ads management delivering qualified consultations.

  • Dubai
  • Website + landing pages
  • Ads budget AED 8,000

How we show up for partners

Transparency always

We communicate often, document decisions, and keep deliverables visible through real-time dashboards and shared workspaces.

Accessibility-first

Inclusive design, localisation, and compliance reviews are non-negotiable, ensuring experiences resonate across the UAE’s diverse audiences.

Momentum by design

Sprints, retrospectives, and rapid experimentation keep launches moving—from proof-of-concept to scaled operations.

Co-create your next milestone with us

Outline your objectives, market, and timelines. We’ll assemble the right team and return a tailored plan within one business day.